HUMAN HEALTH, PERFORMANCE & POTENTIAL

WE BACK FOUNDERS
BUILDING SPORTS-
ADJACENT ASSETS.

SPORTS-ADJACENT ASSET  /  DEFINITION
Any company — product, platform, or infrastructure — that derives its earliest and most credible validation from elite sports environments, and whose core technology serves markets far larger than sports itself.
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XO ArmorXO Armor TBAContact us Intake HealthIntake Health TBAContact us Lectra TechnologiesLectra
SOM SleepSOM Sleep TBAContact us Diamond Brew CoffeeDiamond Brew
PREFERRED STAGE
Seed & Series A
CHECK SIZE
$100K – $500K
DEPLOYMENT PERIOD
2024 – 2028
MANDATE
Health · Performance · Potential
XO ArmorXO Armor TBAContact us Intake HealthIntake Health TBAContact us Lectra TechnologiesLectra
SOM SleepSOM Sleep TBAContact us Diamond Brew CoffeeDiamond Brew
THE THESIS
The New Era Fund invests in visionary and driven founders developing technologies and consumer products that advance human health, performance, and potential — capturing opportunities that scale across industries and generate outsized returns.
Select one or more verticals below to trace the markets they unlock.
Products and services that protect, restore, and optimize the human body.
Products and services that enhance what the human body and mind can do.
Products and services that expand what humans can achieve.
SPORTS IS THE ENTRY POINT DOWNSTREAM MARKETS ARE THE ALPHA
SELECTED MARKETS UNLOCK
$945B+
Healthcare
$350B+
Hospitals · Orthopedics · Rehab
Industrial
$250B+
Self-insured employers
Consumer
$480B+
DTC · Retail · Active aging
Tactical
$45B+
DoD · Fire/EMS · Law enforcement
Emerging
$115B+
Youth sports · Women's health

Health companies validated in sport expand into hospital systems, orthopedics, rehab, and consumer wellness.

PORTFOLIO

THE THESIS IN ACTION.

Click to learn more about our portfolio
XO Armor
XO ARMOR TECHNOLOGIES
Custom-fit protective equipment in under one hour — engineered for the individual's exact body, not off-the-shelf approximations.
“
The New Era team are the type of investors an entrepreneur dreams to have — they are so much more than a check.
Joe Bingold CEO, XO Armor
JB Joe Bingold
xoarmortech.com  →
Intake Health
INTAKE HEALTH
Passive biomarker monitoring through everyday behavior — no wearables, no needles, no behavior change required.
“
From day one, they jumped right in and immediately started adding value — not just with capital, but through real work and meaningful warm introductions.
Michael Bender CEO & Founder, Intake Health
MB Michael Bender
intake.health  →
Lectra Technologies
LECTRA TECHNOLOGIES
Next-generation recovery and pain management — without pharmaceuticals or invasive procedures.
“
Before they had even invested, the team was already opening doors for us, making introductions we never would have had on our own.
Jake Henry CEO & Founder, Lectra Technologies
JH Jake Henry
lectra.tech  →
CONSUMER PACKAGED GOODS
Som Sleep
SOM SLEEP
Sleep drink formulated with melatonin, magnesium, L-theanine, GABA, and vitamin B6 — non-habit-forming and non-drowsy.
getsom.com  →
Diamond Brew Coffee
DIAMOND BREW COFFEE
America's first brewless coffee — freeze-dried crystals deliver barista-grade espresso in seconds, without grinders, machines, or compromise.
diamondbrewcoffee.com  →
WHAT HAPPENS AFTER THE CHECK

WE DON'T WRITE CHECKS AND DISAPPEAR.

We place portfolio companies inside elite sports environments from day one.
Direct introductions into healthcare, military, and enterprise buyers. Hands-on GTM support.
Business model innovation, pricing, fundraising strategy, and hiring.
CAREERS

WORK WITH OUR TEAMS.

Open roles across New Era Fund portfolio companies.
Product Development EngineerEngineering · Full-time Auburn, AL
Don’t see the right role? Get in touch — we’re always connecting talented people with our teams.
OUR TEAM

OPERATOR-LED BUILT FROM
INSIDE THE LOCKER ROOM.

Sean Clifford
SEAN CLIFFORD
GENERAL PARTNER
Liam Clifford
LIAM CLIFFORD
GENERAL PARTNER
Daniel Bodisch
DANIEL BODISCH
MANAGING PARTNER
MEDIA

FEATURED IN.

Our podcast, and where our thesis, portfolio, and partnership have been covered.
Our Podcast
Playbooks & Portfolios
Hosted by brothers Sean and Liam Clifford, the show documents the journey from locker rooms to boardrooms — covering football, business, investing, relationships, and the lessons learned along the way.
Press & Coverage
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THINK YOUR COMPANY
FITS THE THESIS?

Short form. Direct line to the partners. If you're building a sports-adjacent asset in Health, Performance, or Potential — we want to hear from you.
APPLY FOR FUNDING  →