HUMAN HEALTH, PERFORMANCE & POTENTIAL

WE BACK FOUNDERS
BUILDING SPORTS-
ADJACENT ASSETS.

SPORTS-ADJACENT ASSET  /  DEFINITION
Any company — product, platform, or infrastructure — that derives its earliest and most credible validation from elite sports environments, and whose core technology serves markets far larger than sports itself.
APPLY FOR FUNDING  → READ OUR THESIS ↓
PREFERRED STAGE
Seed & Series A
CHECK SIZE
$100K – $500K
DEPLOYMENT PERIOD
2024 – 2028
MANDATE
Health · Performance · Potential
THE THESIS
The New Era Fund invests in visionary and driven founders developing technologies and consumer products that advance human health, performance, and potential — capturing opportunities that scale across industries and generate outsized returns.
HEALTH
Products and services that protect, restore, and optimize the human body — from injury prevention to recovery to long-term wellness.
PERFORMANCE
Products and services that enhance what the human body and mind can do — pushing the boundaries of physical output, training, and competitive advantage.
POTENTIAL
Products and services that expand what humans can achieve — cognitive performance, personal development, and the platforms that turn untapped talent into measurable outcomes.
DOWNSTREAM EXPANSION

ELITE SPORTS IS THE ENTRY POINT.
THE DOWNSTREAM MARKETS ARE THE PRIZE.

Companies validated inside elite sports expand predictably through military, healthcare, industrial, and consumer channels — each representing a market far larger than sports alone.
ELITE SPORTS
Entry & validation point
MILITARY & TACTICAL
DoD · SOCOM · Fire & EMS · Law enforcement
HEALTHCARE & CLINICAL
Hospital systems · Orthopedics · Rehab
INDUSTRIAL & ENTERPRISE
Self-insured employers · Workforce wellness
CONSUMER
DTC · Retail wellness · Youth sports · Active aging
PORTFOLIO

THE THESIS IN ACTION.

XO Armor
HEALTH PERFORMANCE POTENTIAL
XO ARMOR
Custom-fit protective equipment in under one hour — engineered for the individual's exact body, not off-the-shelf approximations.
“
The New Era team are the type of investors an entrepreneur dreams to have — they are so much more than a check.
Joe Bingold CEO, XO Armor
xoarmortech.com  →
Intake Health
HEALTH PERFORMANCE POTENTIAL
INTAKE HEALTH
Passive biomarker monitoring through everyday behavior — no wearables, no needles, no behavior change required.
“
From day one, they jumped right in and immediately started adding value — not just with capital, but through real work and meaningful warm introductions.
Michael Bender CEO & Founder, Intake Health
intake.health  →
Lectra Technologies
HEALTH PERFORMANCE POTENTIAL
LECTRA TECHNOLOGIES
Next-generation recovery and pain management — without pharmaceuticals or invasive procedures.
“
Before they had even invested, the team was already opening doors for us, making introductions we never would have had on our own.
Jake Henry CEO & Founder, Lectra Technologies
lectra.tech  →
CONSUMER PACKAGED GOODS
Som Sleep
SOM SLEEP
Sleep drink formulated with melatonin, magnesium, L-theanine, GABA, and vitamin B6 — non-habit-forming and non-drowsy.
getsom.com  →
Diamond Brew Coffee
DIAMOND BREW COFFEE
America's first brewless coffee — freeze-dried crystals deliver barista-grade espresso in seconds, without grinders, machines, or compromise.
diamondbrewcoffee.com  →
WHAT HAPPENS AFTER THE CHECK

WE DON'T WRITE CHECKS AND DISAPPEAR.

01
EMBEDDED DISTRIBUTION
We place portfolio companies inside elite sports environments from day one — professional trainers, team doctors, and performance staff serve as real-world users and validation engines.
02
SALES ACCELERATION
Direct introductions into healthcare, military, and enterprise buyers. Hands-on GTM support that compounds.
03
OPERATOR SUPPORT
Business model innovation, pricing, fundraising strategy, and hiring.
THE FIT TEST

HOW WE INVEST.

What we look for — and what we pass on.
OUR TEAM

BUILT FROM INSIDE
PROFESSIONAL SPORTS.

Not a traditional VC network — an operator-led fund run by people who have built inside the locker room and inside capital markets.
Sean Clifford
SEAN CLIFFORD
GENERAL PARTNER
Liam Clifford
LIAM CLIFFORD
GENERAL PARTNER
Daniel Bodisch
DANIEL BODISCH
MANAGING PARTNER
MEDIA

FEATURED IN.

Our podcast, and where our thesis, portfolio, and partnership have been covered.
Our Podcast
Playbooks & Portfolios
Hosted by brothers Sean and Liam Clifford, the show documents the journey from locker rooms to boardrooms — covering football, business, investing, relationships, and the lessons learned along the way.
Press & Coverage
APPLY FOR FUNDING

THINK YOUR COMPANY
FITS THE THESIS?

Short form. Direct line to the partners. If you're building a sports-adjacent asset in Health, Performance, or Potential — we want to hear from you.
APPLY FOR FUNDING  →