The Sports Ecosystem is a dynamic web of teams, leagues, players, ownership groups, coaches, support staff, fans, media partners, venues, and IP. It’s not just a playing field—it’s an incubator. Products and services that win here have a direct pathway to commercialize in industries like retail, industrial workplace, healthcare, and defense.

Sports-Adjacent Assets are innovative products or services that intersect with this ecosystem, whether through on-field performance, health & recovery, fan experience, data and analytics, or behind-the-scenes infrastructure.

The New Era Fund I from Clifford Capital seeks to capitalize on sports-adjacent assets at the intersection of performance solutions, technology, and consumer products—leveraging the sports business ecosystem as an entry point into broader markets and commercialization.

The New Era Fund I has Direct Access to Influential Connections who provide Authentic Validation to the Market Viability of new products and services in sports, technology, and consumer products (The "Locker Room Advantage").

The New Era Fund is built around a simple truth: the sports ecosystem is one of the most powerful, interconnected, and culturally influential arenas in the world—and it's underutilized by venture capital.